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3D Car Care at SEMA 2025: Power, Polish, and One Seriously Cool Chevy C10

Every year, SEMA is packed wall to wall with horsepower and high-gloss paint, but few booths brought as much energy as 3D Car Care in 2025.

Between live product demos, major new releases, and a show-stopping 1,000-horsepower custom truck, 3D reminded everyone why professional detailers and enthusiasts trust the green bottles.

The 1970 Chevrolet C10: Built by Family, Powered by Passion

Front and center in the 3D booth sat a 1970 Chevrolet C10 that looked like it rolled straight out of a dream garage because it did. Built by Randy Thurston and his son, the slammed, caged, and custom-tuned C10 pulled crowds from the moment the show opened.

Wrapped in Fiat Passion Red, the truck glowed under the lights and had people stopping in their tracks. Under the polished panels was a full-throttle build with more than 1,000 horsepower, every piece finished with the level of detail that 3D products were made to highlight.

Randy shared how chemistry and craftsmanship made the build stand out:

“My son and I built this truck in our garage over two years. The coatings we used held up to everything. Brake fluid, clutch fluid, and heat. Nothing eats through it. It just wipes right off.”

This was not just a build. It was a testament to pride, precision, and the kind of finish that demands attention.

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Live Demos That Stopped Traffic

The 3D booth stayed packed all week with live polishing demonstrations. The team used full-size automotive panels to show real correction and finishing techniques with 3D’s professional compounds and polishes.

These hands-on demos gave detailers, shop owners, and enthusiasts a clear look at how quickly 3D products cut, finish, and bring out that deep, reflective gloss. It was not hype. It was real performance on display.

New Product Debuts: Expanding the Line for Pros

SEMA 2025 also marked the debut of two major additions to the 3D product lineup.
  • New 16-ounce 3D Fur Kleen: A shop-friendly size of the popular interior cleaner designed to tackle pet hair, fibers, and embedded debris.
  • GLW Series Now in One-Gallon Sizes: The fan favorite GLW Series now comes in gallon containers for top sellers. The company has phased out the 64-ounce size to streamline the line and meet demand from shops that prefer larger volumes.
These updates make it easier for professionals to stock their shelves with the products they rely on most.

Partnering with Industry Leaders

3D Car Care shared its presence with the rest of its family of brands, including Pro Wax (Pro Car Care), P&S, and Hi-Tech Industries. Together, they created a booth filled with innovation, experience, and the collective energy of companies that push the detailing industry forward.

Each brand added its own touch to the space, reinforcing the strength of collaboration and shared expertise.

A Standout Year for 3D

From the C10 showpiece to live demos to new product launches, 3D Car Care delivered one of the most talked about booths at SEMA 2025.

Every part of the display reflected what 3D stands for: innovation, results, and a passion for shine that never fades.

Explore the full lineup at 3DProducts.com and see why 3D continues to raise the bar for professional-grade detailing chemistry.